Free Webinar Presented by: Katey Maddux of Millennial Accounting on CPA Academy
Cost Free CPE Credits 1.0 hour
Who should attend? Bookkeepers, CPA - small firm, medium firm
Course Description
While small businesses can use a general accountant, there is so much more value to be found in a specialized accountant, one who works in a specific niche or niches. Specialized accountants learn the systems, processes, and languages of certain fields of business, and therefore have more wisdom and expertise with which to advise businesses in that particular niche. Choosing a niche, however, can be the difficult part. Deciding which niche and your purpose and reasoning for choosing that niche can be overwhelming. In this webinar, we will uncover four different strategies you can use to narrow into a niche, how to optimize your marketing with regards to that niche, and different considerations to hone in on when becoming a specialized accountant.
Learning Objectives:
Acquire key strategies for narrowing into a niche
Determine where to start when it comes to marketing to your niche
Learn how to identify specific needs or KPIs for your niche